Are bhai, aaj kal har koi online bechna chahta hai. Kapde, mobile, ghar ka saman… kuch bii. Par sochte honge – website kaise banegi? Itna to complicated lagta hai na. Lekin sach batau? Aaj kal to aasan hai. Bahut aasan.
Maine bhi apna ek chota sa online store banaya hua hai – chappal bechta hu. Pehle laga bahut mushkil kaam hai, par ab pata chala koi coding nahi aati to bii ho jata hai. Bas thoda sa time do.
Pehli baat – kya bechna chahte ho?
Yeh socho pehle. Koi bhi cheez bech sakte ho.
- Apne gaon ki special mithai?
- Handmade candles ya diye?
- Mobile covers with custom design?
- Ya phir koi specific cheez jaise gym ka protein powder…
Jab pata chal jaye kya bechna hai, tab aage badho.
Platform kunsa choose kare?
Yahan par 3-4 option hain bhai.
- WordPress + WooCommerce: Ye mera favourite hai. Thoda technical lagega but control sab kuch apne haath me rahega. Hosting lena padega, domain lena padega, phir WordPress me WooCommerce plugin install karna hai. Free hai plugin. Magar thoda mehnat karna padega setup me.
- Shopify: Ye sabse aasaan tareeka hai. Ussko bolte hain – SaaS platform. Monthly paisa dena hota hai, magar hosting, security sab woh khud sambhal leta hai. Drag and drop se design ho jata hai. Beginner ke liye best hai shayad.
- Magento ya BigCommerce: Ye zyada bade businesses ke liye hai. Tum shuruat mat karo isse. Complicated hai.
Agar tumhe jyada technical jhanjhat nahi karna to Shopify try karo. Thoda mehenga padega magar tension kam hai.
Payment Gateway – Paisa kaise lega online?
Bina iske kuch nahi hoga. Customer ko website se credit card, debit card, UPI se payment karna hoga.
- Razorpay: India me bahut popular hai. UPI, cards, net banking sab support karta hai.
- Paytm Gateway: Iska bhi use kar sakte ho.
- Cash on Delivery: Ye bhi rakho option me. India me log abhi bhi COD pasand karte hain. Magar dhyan rahe, paisa collect karna aur delivery boy ko dena… thoda hisaab kitab rakhna padega.
Inko integrate karna aasan hai. Wo log documentation dete hain, step-by-step. Ya YouTube pe video dekh lo.
Products kaise add kare?
- Achchi photos khicho. Mobile se bhi kaam chal jayega, magar background saaf rahe.
- Description acche se likho. Kya features hain, kyun lena chahiye.
- Price sahi dalo. Competitors se compare karo.
- Stock manage karna mat bhoolo. Nahin to order aa jayega aur product nahi hoga to problem hogi.
Ye cheez yaad rakhna – product description me SEO karo. Jaise “Best Running Shoes Online” aise kuch words daalo. Google pe dikhega.
Shipping ka kya kare?
Ye sabse bada sawaal hai.
- Delhivery, Shiprocket: Ye log theek kaam karte hain. Pickup karke le jayenge aur customer tak pahucha denge.
- India Post: Sasta padta hai magar thoda slow hai.
- Local courier service bhi use kar sakte ho.
Shipping charges customer se lena ya free dena? Ye tumhare upar hai. Magar free delivery dete ho to zyada log buy karte hain.
Website ban gayi, ab customer kaise laye?
Bhai, yeh sabse important step hai. Website ban jana to bas shuruat hai.
- Facebook aur Instagram pe daalo: Apni dukaan ka link daalo. Photos daalo. Kuch paisa lagake ad bhi chala sakte ho.
- Google My Business: Ek listing bana lo free me. Local log bhi mil jayenge.
- SEO karo: Blog likho apni website pe. “Best wedding gifts” jaise topic pe. Log search karenge aur tumhari website pe aa jayenge.
- Customer se review mangoo: Jab koi khareedta hai, usse review mangne ko bolo. Positive reviews nayi customers ko attract karti hain.
Shuruat me koi customer nahi aayega to ghabrana nahi. Ye normal hai. Dheere dheere aayenge.
Kuch mistakes jo mat karna
- Website slow mat rakhna. Log wait nahi karenge.
- Complicated design mat banao. Simple raho.
- Return policy clear rakhna. Nahin to ladai ho jati hai.
- Customer ka message ya call ka reply jaldi do. Trust banta hai.
Ecommerce website banana aasan hai, par usey chalana thoda mehnat ka kaam hai. Roz thoda time do. Dhekho kaise business badta hai.
Main to kehta hu – ek bar shuru kar do. Baaki sab aapne aap seekh jaaoge.
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